Not many people realize that using regular sunscreen adversely affects the health of our entire ecosystem of life under water. With scientists estimating that more than 90% of coral reefs will die before 2050, it means that if nothing changes beach lovers will have to start finding alternative uses for all their beach items.

CASE STUDY:

SHOPPING EXPERIENCE:

With a partnership with IKEA, we created ‘The Dead Beach Boutique’ - a product line of beachwear and accessories repurposed into every day items to raise the question: What will you do with your beach items when there is nothing left of the beach?

Out-Of-Home:

We'll drive people in store through OOH and paid social media ads.

Mockups:

Social Media:

PARTNERSHIPS:

MANDA will partner with DIY influencers to launch the #RepurposeWithPurpose DIY challenge, which will encourage people to repurpose their own beach objects into fashionable art pieces.